Ford Warranty Analytics

Helping Ford detect warranty anomalies earlier to prevent costly vehicle buybacks.

MY ROLE

Product Designer

TEAM

PM · 4 Engineers · Data Scientist

TOOLS

Miro · Adobe XD

TIMELINE

Sept 2021 – March 2022

STATUS

Shipped ✓

INDUSTRY

Automotive · Enterprise

PROBLEM

Every vehicle buyback costs Ford ~$450K. The team had no way to see why.

Under the Lemon Law, Ford must buy back vehicles with unresolved defects — roughly $450,000 each. Quality analysts were responsible for identifying patterns before cases escalated, but investigations were fragmented across spreadsheets, manual exports, and traditional knowledge

"We spend hours just figuring out which issues to look at first — and by the time we find the right data, it's already outdated."

Warranty Data Specialist — paraphrased from contextual inquiry

~$450K

Cost per vehicle buyback under
the Lemon Law

3+

Disconnected investigation tools
analysts relied on

0

Shared prioritization system before this tool
RESEARCH

Three methods. One clear pattern

First, spoke with Stakeholders
Then did a Focus Group with Users
Finally did a Contextual Inquiry
Interviews with warranty quality managers
and analysts to understand the scope,
existing workflows, and what success
would look like for the team.
Sessions with warranty analysts to surface their daily challenges, mental models, and investigation workflows.
Observed five analysts investigating live warranty defects — watching how they actually worked, not just what they said.
THE INSGHT THAT CHANGED EVERYTHING

The problem wasn't missing data. It was missing focus.

Initial thinking suggested analysts needed more flexible data exploration. Observation revealed the opposite — analysts were overwhelmed by too much data and no signal about what required attention first.

DESIGN GOALS

Two design considerations.

Before wireframing, I defined two guiding considerations to keep design decisions focused and aligned with what
analysts actually needed.

Organized Information Structure

Provide users a better information structure to help them investigate issues without getting lost in the data.

Intuitive Visualizations

Provide users with actionable data tables and plots to help interpret warranty data faster and with more confidence.

FINAL DESIGN

Built around one question: what should I investigate first?

Every screen was designed around a specific user decision — how to scope an investigation, what signals to surface first, and how to drill down without losing context

01 — SUBSCRIPTION
Scope the investigation before any data loads

Users subscribe to specific vehicle programs and model years before analysis begins. This prevents information overload and keeps investigations focused from the first interaction.

02 — DASHBOARD
Critical issues surface automatically.

Anomalies are ranked by frequency and repair order duration, helping analysts identify patterns without manual sorting.

03 — INVESTIGATION
Filter and investigate across vehicle programs.

Users can drill into defect patterns across vehicle programs and manufacturing years — with filters accessible but not competing with the primary signal.

IMPACT

Shipped. Adopted. Still running.